About Us

Financial Institution

Whether your community financial institution already has a retail insurance program in place, or has never had one, Brokers Edge is uniquely positioned to tailor a program to meet your institution’s needs.

Your success is our primary objective and is accomplished by becoming a partner with your executive team, compliance officers, retail management and retail associates to build an insurance program which will help you grow and prosper.

Brokers Edge offers insurance services to community banks and credit unions. We believe in community and the relationships that sustain communities. Our company works on this principle – We share your values, we know your clients. Brokers Edge is an independently owned company which positions us to bring you the carriers and products that will best serve the needs of your institution and your clients. While we are a resource for premium technology, products and services, Brokers Edge is the sum of the relationships we’ve developed in our staff’s combined 180-plus years of industry experience. We are committed to providing industry leading technology, products, training and service to help you strengthen client relationships and grow your non-interest income.

Services and Solutions

Put our experience and expertise to work for you in evaluating the efficacy of establishing an insurance program in your retail platform. Is it time for you to review your existing program and contracts? Bring us in as a consultant to assess the efficiencies and productiveness of your program. We provide an analysis of 8 key areas and cover over 50 items which lead to a successful retail insurance program. Please contact us for a schedule of consulting fees.

Licensing and appointments
We work with your retail management to assist you in selecting the right person(s) to be insurance licensed. We then provide the training classes for examination preparation. After your retail associate is licensed we provide license support and continuing education opportunities. In addition to assisting with the licensing process, we facilitate the appointment process with the insurance carriers for your licensed bank employees.

We provide all the training your licensed bank employee(s) need to succeed to present insurance products to their clients. We offer a broad range of curriculum and programs - from agent orientation and insurance sales instruction to ongoing training and coaching for prospecting, profiling, selling, and servicing. Of course, any training we provide is adapted to compliment the sales training already used in your retail platform.

We also believe it is important to provide training to those who will be supporting the licensed associate. To that end, in the retail space we offer branch referral training. For branch managers and financial advisors working with licensed employees we offer coaching training to enhance managing insurance sales and referral requirements.

Product Management
With 15+ carriers and over 30 insurance products we are able to offer the products which will compliment your value proposition and address your clients’ needs. It is our policy to perform regular due diligence of the insurance companies and products. The Brokers Edge product management team is focused on delivering products which provide the best value and are suitable for your customers. We make certain your licensed bank employees have the product knowledge and sales ideas they need to be confident in the products they recommend to their clients.

Insurance product offerings include:

  • Fixed Annuities
  • Indexed Annuities
  • Immediate Income Annuities
  • Term and Permanent Life Insurance
  • Single Premium Life Insurance
  • Long-Term Care Insurance

Advanced Sales Support
Brokers Edge is pleased to offer advanced sales case design to support your bank’s or credit union’s work with high net-worth clients. Notwithstanding our expertise of 30 plus years, we have access to attorneys and advanced underwriting at many of our life and annuity carriers.

Private Label Insurance Products and Services
Your customers recognize and trust your brand. To build on this trust, we provide you with the opportunity to strengthen your brand and value proposition through private labeling of insurance products, technology tools and resources.

Marketing Development
Brokers Edge has its own financial services marketing division. We are able to help you develop a complete insurance marketing plan for your entire enterprise or help you design a campaign for the specific needs of one market or store. After the design is complete we will provide you camera-ready materials. Marketing development and services include the following:

  • Statement Stuffers/Buck Slips
  • Desktop Posters
  • Lobby Posters
  • Brochures
  • Newspaper Ads and Articles
  • Prospecting Letters
  • Telephone Scripts
  • Seminars – before, during and afterhours

Our fully-automated sales system is designed to eliminate inefficiencies in the work flow of paper-based sales. The technology uses an intelligent engine prompting the agent to ask questions that are applicable to the individual product sales process. The system bundles, populates and prints the appropriate forms as well as all required compliance and state documents.

All rate sheets, product information, service forms, prospecting letters, and other sales tools are available from the licensed bankers’ desktop – keeping all the resources they need to succeed in offering insurance products a mouse click away.

Implementing this web-based system will reduce costs, save time, increase profitability and virtually eliminate Not in Good Order (NIGO) documents. It provides a multi-carrier, multi-line, and multi-product solution to insurance sales processing. The system is fully customizable to fit your Financial Institution’s requirements.

Our sales system provides for real time review enabling timely back office review processes. All work is digitally archived, meeting SAS 70 requirements as well as FINRA digital storage requirements and has the capability be used for creating a paperless insurance program

Your focus is the community you serve. Our focus is the community bank and credit union. We are committed to making the opportunity for you to offer insurance products to your clients at your institution as simple and cost effective as possible. Your initial costs are the cost related to licensing the sales associate in your retail center(s) and creating your private labeled processing portal. We provide the licensing support, training, product management, new business processing, commission and revenue reporting, sales support, marketing development and technology. We do all of this so you can direct your attention completely on the relationships you have with your customers.